The Archivr logo consists of two elements: the mark — a capital A in Cormorant Garamond set inside a rounded square in Terracotta — and the wordmark. Use both together as the primary logo. Never separate them in contexts where the brand is being introduced for the first time.

Use the standalone mark when the wordmark would be redundant (favicon, app icon, avatar) or when the space is too small for the full lockup. The mark is recognizable on its own once the brand is established.

Always maintain a minimum clear space equal to half the mark's height (½H) on all sides of the lockup. Never crowd the logo with other elements.

These are the most common mistakes. All of them dilute or distort the brand.

The palette is organized by role. Shell and Paper form the light/dark surface pair. Terracotta is the single brand accent — use it with restraint. Amber is a secondary accent for highlights and metadata. Never introduce colors outside this palette in brand contexts.

Three typefaces cover every context. Cormorant Garamond is the brand voice — it appears in the logo, headings, and display text. Helvetica Neue handles all interface chrome. Spectral carries long-form reading content.

The logo as it appears in the application shell. The mark sits at 28 × 28 px in the topbar, framed by a 2 px Terracotta rule at the bottom of the navigation bar.

All files live in branding/assets/. SVG files embed Cormorant Garamond via Google Fonts — they require a network connection to render the typeface correctly, or the font installed locally.